Paxton & Whitfield
Modernising a historic cheesemonger — bespoke Magento features, full Eureka ERP sync and Shopware replatform.
Overview
Paxton & Whitfield came to us with a mature Magento 1 store and complex retail operations: four high-street shops, national ecommerce, an ERP (Eureka) driving stock and order workflows, and a need for fine-grained delivery and pickup rules. They needed bespoke commerce functionality that matched their business model and a platform roadmap that reduced platform risk and improved admin usability. As the platform strategy evolved we proposed and delivered a Shopware replatform to address stability and admin-experience concerns.
Execution
- Implemented full Eureka ERP integration.
- Built checkout and fulfilment features: pickup-in-store (map/list + pickup scheduling), delivery date/time selection with cut-offs and exemptions, delivery comments, and pickup time slots.
- Delivered product and merchandising features to match Paxton’s needs: hamper products, gift vouchers, PDF factsheets, detailed product attributes and “cheese facts” sidebars.
- Integrated third-party services: MailChimp two-way sync, SagePay payments, UPS shipping, PCA address capture and bespoke newsletter signup in checkout.
- As platform risk and admin-usability became strategic factors, we scoped and delivered a Shopware implementation that preserved the bespoke business logic and ERP integrations while improving the admin experience and providing a clearer support/upgrade path. Technical stack and deployment considerations were aligned to Paxton’s hosting.
We provided ongoing SLA with priority support, development, and optimisation.
Results
- A robust commerce solution that preserved Paxton’s operational model (ERP sync, complex product types and fulfilment rules) while improving admin usability and platform stability.
- Delivered the required bespoke features (pickup, delivery scheduling, hampers, factsheets) and integrations so Paxton could continue to operate online and in-store seamlessly.
- Ongoing support provision put Paxton on a predictable maintenance and update path.
“This is the second site C3 have delivered for us since becoming customers in 2015; with it they have delivered a seamless experience tailored specifically to our customers’ needs. Since delivery we have seen an incredible growth in eCommerce sales, visits, and incredible customer feedback. C3 are more than an agency for us, they are our partners, they guide and influence our decisions and are always there to go above and beyond when we call upon them.”
“C3 worked closely with multiple departments here to understand the requirements and processes fully to build a website that would not only support our customers for years to come but was also a much-needed time saver for our sales team. C3 take great pride in their work, made sensible recommendations along the way, and worked tirelessly to ensure we received the end result we wanted. We have continued to work with them on additional development post launch to further enhance the platform.”
“We approached C3 to provide our company with a new ecommerce platform and online strategic direction. They designed, built, and still support the website today. Highly recommended.”
“Thanks to C3's support package we have had a very smooth and seamless year of eCommerce trading. Their complete support package exceeded our expectations, allowing us to focus on our business. Once we signed up C3 took the reins, taking care of our site's security, updates, and daily liveness monitoring. They have backed this up with a dedicated accounts team, who are always on hand to support us. The fixed cost of ownership, comprehensive security and firewall, and automated update schedule has meant we are free to move our conversations from maintaining, to improving our site, and driving our sales forward. Thanks C3.”
